Leigh Caldwell
The Psychology Of Price
Leigh Caldwell · 2012
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View on AmazonAbout the book
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Crimson (DNA)
- Editions
- 1
- Pages
- 248
- ISBN
- 9781780590073
Data source: Wikidata