The Real Pepsi ChallengeStephanie Capparell

The Real Pepsi Challenge

Name: The Real Pepsi Challenge
ISBN: 9780743265713

Stephanie Capparell · 2007

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About the book

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.

Book details

Year: 2007
Language: English
Publisher: Free Press
Editions: 5
Pages: 368
ISBN: 9780743265713

Data source: Wikidata

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