The search for a methodDavid E. Morrison
The search for a method
David E. Morrison · 2003
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About the book
Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
Book details
- Year
- 2003
- Language
- English
- Publisher
- University Of Luton Press
- Editions
- 1
- Pages
- 256
- ISBN
- 9781860205408
Data source: Wikidata
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