Karl Albrecht
The service advantage
Karl Albrecht, Karl Albrecht, Lawrence Bradford · 1990
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A practical guide that takes you step-by-step through a customer research program designed especially for service companies. Includes real-life cases and examples.
Book details
- Year
- 1990
- Language
- English
- Publisher
- McGraw-Hill Professional Publishing
- Editions
- 1
- Pages
- 240
- ISBN
- 9781556232473
Data source: Wikidata
