The Sign of the Burger

Examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. [back cover].

Year

2002

Language

English

Publisher

Temple University Press

Editions

2

Pages

232

ISBN

9781566399326

Data source: Wikidata