The slow pace of fast change
Bhaskar Chakravorti · 2003
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"In The Slow Pace of Fast Change, Bhaskar Chakravorti peels back many factors that govern an innovation's penetration into interconnected markets - and offers a game plan for successfully steering innovations from the lab to the living room. Chakravorti explains the vagaries of market adoption by highlighting a paradox in the widely celebrated concept of network effects: While everyone loves a great idea, individuals will embrace it only if they believe others will too. In markets with strong interconnections among participants, this "equilibrium" slows adoption and protects the status quo - despite the innovation's clear superiority."--Jacket.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 288
- ISBN
- 9781578517800
Data source: Wikidata