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The soccer mom myth

Michele Miller, Holly Buchanan · 2008

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About the book

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover

Book details

Year
2008
Language
English
Publisher
Wizard Academy Press
Editions
1
Pages
232
ISBN
9781932226560

Data source: Wikidata

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