The social current
Allie Osmar Siarto · 2013
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About the book
"With the rise of social media, listening is more vital to business than ever ... Whether you work in small boutique, a bank, a PR or ad agency, or are a private consultant, this book provides a simple, actionable guide to what it take to set up a social media listening program that enables you to: monitor conversations around your brand and industry; seek out opportunities and threats; respond to customers around the issues that matter to you; drive insights for creative marketing and product development; evaluate what content is resonating with your audience and measure program success"--P. [4] of cover.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Racom Communications
- Editions
- 1
- Pages
- 167
- ISBN
- 9781933199429
Data source: Wikidata