The source of success
Peter Georgescu · 2005
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About the book
"In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee - a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within our selves."--Jacket.
Book details
- Year
- 2005
- Language
- English
- Publisher
- Jossey-Bass
- Editions
- 2
- Pages
- 208
- ISBN
- 9780787980375
Data source: Wikidata
