Richard A. Lipsey
The Sporting Goods Industry
Richard A. Lipsey · 2006
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"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.
Book details
- Year
- 2006
- Language
- English
- Publisher
- McFarland & Company, Inc., Publishers
- Editions
- 3
- Pages
- 177
- ISBN
- 9780786427185
Data source: Wikidata