The strategy and tactics of pricing

"A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. This book shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. This fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets."--Amazon.com.

Year

2011

Language

English

Publisher

Prentice Hall

Editions

1

Pages

334

ISBN

9780136106814

Data source: Wikidata