The Strategy of Global Branding and Brand EquityAlvin Lee

The Strategy of Global Branding and Brand Equity

Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert · 2015

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Book details

Year: 2015
Language: English
Publisher: Taylor & Francis Group
Editions: 7
Pages: 240
ISBN: 9781336131873

Data source: Wikidata

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