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The ten demandments

Kelly Mooney, Laura Bergheim · 2002

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About the book

Today’s empowered customers are more knowledgeable—and more dissatisfied—than at any time in the past. The Ten Demandments comes at you from their perspective, to tell you exactly what they want, how they want it, and what they’ll do if they don’t get it. No-nonsense, opinionated, and ruthless—like the marketplace itself—it is a call to action that will, finally and forever, show you how to satisfy each customer first, last, and always.

Book details

Year
2002
Language
English
Publisher
McGraw-Hill
Editions
4
Pages
224
ISBN
9780071387392

Data source: Wikidata

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