The watercooler effectNicholas DiFonzo

The watercooler effect

Name: The watercooler effect
ISBN: 9781583333259

Nicholas DiFonzo · 2008

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About the book

Shows that the process that gives rise to national rumors is fundamentally the same as those that arise around the company watercooler. Why do some rumors persist even in the fact of well-publicized facts to the contrary? Why do we pass on information without verifying that it's true?