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Ivan Chermayeff, Chermayeff Geismer Inc, Geismar Inc. · 2000
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About the book
"From the NBC peacock to the Chase bank octagon; from the red "o" in Mobil to the U.S. Bicentennial mark placed on the moon, Chermayeff & Geismar's designs are well known for their variety and vitality. Their trademarks take many forms - symbols, logotypes, acronyms, monograms - and encompass a variety of graphic styles, from witty hand-drawn images to complex computer-generated forms to unique typographic combinations. This visually rich monograph will fascinate anyone interested in how organizations distill their identities into a single image."--Jacket.
Book details
- Year
- 2000
- Language
- English
- Publisher
- Princeton Architectural Press
- Editions
- 2
- Pages
- 288
- ISBN
- 9781568982564
Data source: Wikidata
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