Ana María Munar
Tourism Social Media
Ana María Munar, Szilvia Gyimóthy, Liping Cai, Jafar Jafari · 2013
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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Book details
- Year
- 2013
- Language
- English
- Publisher
- Emerald Publishing Limited
- Editions
- 4
- Pages
- 250
- ISBN
- 9781781902134
Data source: Wikidata