Trillion-dollar moms

"In Trillion-Dollar Moms, Bailey and Ulman explain how recent generational shifts have impacted the buying behaviors of today's mothers and moms-to-be. They offer original consumer research, case studies of successful marketing initiatives, and insights from top business executives." "As the first book to publish original research on the purchasing behaviors of today's multigenerational mothers, Trillion-Dollar Moms is an important tool that will guide you in developing products and services to win over this valuable demographic."--Jacket.

Year

2005

Language

English

Publisher

Kaplan Business

Editions

1

Pages

240

ISBN

9781419504570

Data source: Wikidata