TruthLynn B. Upshaw
Truth
Lynn B. Upshaw · 2007
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About the book
"The first book of its kind, Truth takes a practical business-building approach to marketing with integrity. Author and internationally respected marketing consultant Lynn Upshaw has spent three decades showing businesses of all sizes - from start-ups to Fortune 500s - that integrity is more than just a nice quality for businesses to have; it's an absolute necessity for achieving marketing goals."--Jacket.
Book details
- Year
- 2007
- Language
- English
- Publisher
- AMACOM/American Management Association
- Editions
- 1
- Pages
- 279
- ISBN
- 9780814473764
Data source: Wikidata
