Understanding marketingHarvard Business School
Understanding marketing
Harvard Business School · 2010
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About the book
"This book will teach you to create a marketing orientation in your group or firm; understand and navigate the steps in the marketing process; and plan effective marketing programs, advertising campaigns, and sales promotions."--Jacket.
Book details
- Year
- 2010
- Language
- English
- Series
- Pocket mentor series
- Publisher
- Harvard Business Press
- Editions
- 1
- Pages
- 132
- ISBN
- 9781422128923
Data source: Wikidata
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