Understanding Media Economics
Gillian Doyle · 2008
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"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication."--Publisher website.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Paul Chapman Pub
- Editions
- 4
- Pages
- 232
- ISBN
- 9781412930772
Data source: Wikidata
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