UNMANAGEABLE CONSUMERYiannis Gabriel
UNMANAGEABLE CONSUMER
Yiannis Gabriel, Yiannis Gabriel, Tim Lang · 2006
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About the book
'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Sage Publications Ltd
- Editions
- 1
- Pages
- 232
- ISBN
- 9781412918930
Data source: Wikidata