Untold millionsGrant Lukenbill
Untold millions
Grant Lukenbill, John P. De Cecco · 1995
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About the book
"The first definitive book on researching gay and lesbian market behavior, Untold Millions will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Author Grant Lukenbill provides you with Important procedures, research, and guidelines that businesses today are following in order to develop successful marketing strategies for this growing target audience."--Jacket.
Book details
- Year
- 1995
- Language
- English
- Publisher
- Taylor & Francis Group
- Editions
- 7
- Pages
- 242
- ISBN
- 9781317705994
Data source: Wikidata
