Up against the retail giants

"As large-scale discounters and national or international chains are handling more retail sales volume, the very existence of small- and medium-sized retailers is being threatened. Online retailing has brought many more competitors into the retail space. To even hope to compete you must have a strategy that establishes your business with a solid place in the market. Up Against the Retail Giants presents a strategy, not just to survive, but also to prosper."--Jacket.

First sentence: A retail establishment must have distinguishing features that will enable consumers to identify it as well as be attracted to it.

Year

2004

Language

English

Publisher

South-Western Educational Pub

Editions

1

Pages

224

ISBN

9780324233087

Data source: Wikidata