Up close & personal?Neil Woodcock
Up close & personal?
Neil Woodcock, Bryan Foss, Paul R Gamble, Merlin Stone · 2003
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About the book
"Up Close and Personal? provides new insights into effective customer relationship marketing." "Based on world-wide research into CRM supported by IBM, Up Close and Personal? brings together the work of three leading experts in the field: Gamble, Stone and Woodcock provide a combination of marketing theory, practical guidance, case studies and implementation techniques, while emphasizing the need for constant re-evaluation."--Jacket.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Kogan Page
- Editions
- 5
- Pages
- 382
- ISBN
- 9780749438319
Data source: Wikidata
