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User-friendly marketing research

Ned Roberto · 2006

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About the book

A very good resource book for both newbies in marketing as well as seasoned ones. It's comprehensive, very informative and my bible in teaching marketing classes.

Book details

Year
2006
Language
English
Publisher
Life Cycle Press (Asia), Salt & Light Ventures
Editions
1
Pages
371
ISBN
9789718611128

Data source: Wikidata

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