Using focus groups in researchLia Litosseliti
Using focus groups in research
Lia Litosseliti · 2003
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About the book
"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Bloomsbury Publishing Plc
- Editions
- 2
- ISBN
- 9781441141804
Data source: Wikidata
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