Value merchantsJames C. Anderson
Value merchants
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About the book
"Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time."--Jacket.
Book details
- Year
- 2007
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 240
- ISBN
- 9781422103357
Data source: Wikidata
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