Value Sweep
Martha Amram · 2002
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About the book
"Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets - from mature businesses to those being reshaped by intellectual property and e-commerce.". "Rigorous, yet easy to use, this approach allows managers to place diverse growth projects on a single "map" of value. This comparison enables them to better direct resources and attention to the most valuable projects."--BOOK JACKET.
Book details
- Year
- 2002
- Language
- English
- Publisher
- Harvard Business School Press
- Editions
- 1
- Pages
- 288
- ISBN
- 9781578514588
Data source: Wikidata
