Barbara Geraghty

Visionary selling
Barbara Geraghty · 1998
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Visionary Selling shows you how to sell effectively to top decision makers by going beyond the hard sell of a specific product to aligning with the broader vision of top management. This book explains that the best way to sell to a CEO or other top-level executive is to learn to think like one.
First sentence: What do you need to succeed in sales today?
Book details
- Year
- 1998
- Language
- English
- Publisher
- Simon & Schuster
- Editions
- 1
- Pages
- 240
- ISBN
- 9781416578383
Data source: Wikidata