Watch this, listen up, click here

Marketing and advertising are changing rapidly. Where they go from here and how they will affect our lives and reflect our values in the future is the basis of this book. You'll learn the real reason your favorite shows get cancelled, why Oprah gives away Pontiacs to audience members, why billboard advertising is actually on the rise, how technology is growing the TV audience, and other changes brought about by the decisions made by those who control what we watch, click, see, and hear every day.

Year

2007

Language

English

Publisher

Wiley

Editions

3

Pages

221

ISBN

9780470056431

Data source: Wikidata