Web Survey Methodology
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"Guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence ... intended for students, practitioners and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research"--Publisher's description.
Book details
- Year
- 2015
- Language
- English
- Publisher
- SAGE Publications, Limited
- Editions
- 2
- Pages
- 344
- ISBN
- 9780857028600
Data source: Wikidata