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Weird ideas that work

Robert I. Sutton · 2002

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About the book

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

Book details

Year
2002
Language
English
Publisher
Free Press
Editions
1
Pages
232
ISBN
9780743212120

Data source: Wikidata

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