[What's the future] of business?

"What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences."--Publisher description.

Year

2013

Language

English

Publisher

Wiley

Editions

1

Pages

218

ISBN

9781118456538

Data source: Wikidata