What's your corporate IQ?

"Based on H. Igor Ansoff's theories that the financial performance of a firm is maximized whenever both the strategy and management capability match its competitive context, Underwood's new findings actually define the 17 corporate attributes that drive corporate success, including: marketing aggressiveness; innovation aggressiveness; product technology; CEO attributes; managers; culture; strategic capacity; ethics, and value of people."--BOOK JACKET.

Year

2004

Language

English

Publisher

Kaplan Business

Editions

1

Pages

256

ISBN

9780793185733

Data source: Wikidata