What you need to know about marketingSimon Middleton

What you need to know about marketing

Name: What you need to know about marketing
ISBN: 9780857081506

Simon Middleton · 2011

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About the book

Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.