Mel Ziegler
Wild company
Mel Ziegler · 2012
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View on AmazonAbout the book
Traces Banana Republic's beginnings and rise to becoming an international retailer, describing how the founders applied imagination while upending business conventions to develop original merchandise and marketing innovations.
Book details
- Year
- 2012
- Language
- English
- Publisher
- Simon & Schuster
- Editions
- 1
- Pages
- 208
- ISBN
- 9781451683486
Data source: Wikidata
