Winning at mergers and acquisitions

Challenging the conventional emphasis on cost-reduction synergies, this book presents the authors' blueprint for mergers that yield strategic synergies and high returns in meeting long-term growth, increased market share, and revenue generation objectives. Mark Clemente and David Greenspan explore in detail the marketing, sales, and organizational issues that are vital aspects of successful M & A ventures. They take executives through the entire strategic M & A process - from setting objectives, to evaluating target companies, to aligning corporate cultures in an effort to ensure problem-free integration. They show how to maintain a sharp focus on the markets that will be reached by the merger - and they offer invaluable advice on charting a steady course through the often tumultuous period of integration, when organizational chaos can cause the merged company to lose momentum, market share, and the backing of customers, prospects, and shareholders.

Year

1998

Language

English

Publisher

Wiley & Sons, Incorporated, John

Editions

1

Pages

352

ISBN

9780470298596

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