Winning at New ProductsRobert G. Cooper

Winning at New Products

Robert G. Cooper · 2017

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

Book details

Year: 2017
Language: English
Publisher: Basic Books
Editions: 3
ISBN: 9780465093335

Data source: Wikidata

More by Robert G. Cooper

Successful Product InnovationRobert G. Cooper

Successful Product Innovation

Robert G. Cooper · 2009

Patterns of Work Organisation in a Situation of Agricultural TransitionRobert G. Cooper

Patterns of Work Organisation in a Situation of Agricultural Transition

Robert G. Cooper · 1980

Top Oder Flop in der Produktentwicklung : ErfolgsstrategienRobert G. Cooper

Top Oder Flop in der Produktentwicklung : Erfolgsstrategien

Robert G. Cooper · 2010

Product Innovation and Technology StrategyRobert G. Cooper

Product Innovation and Technology Strategy

Robert G. Cooper · 2009