Winning Marketing Strategies

This comprehensive guide helps you avoid wasteful trial-and-error decision-making and eliminate mistakes by giving you fast access to proven-successful marketing techniques that cover every aspect of the marketing cycle-from market research to product development to pricing to advertising to analyzing sales results and jump-starting fading product lines.

Year

1999

Language

English

Publisher

Prentice Hall

Editions

1

Pages

382

ISBN

9780136449072

Data source: Wikidata