Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)

"In today's deregulated and highly competitive telecommunications marketplace, effective marketing is every bit as critical as a telco's technical competence. This book shows how to make the best use of marketing technology and organize the marketing department to perform at its highest level."--BOOK JACKET. "Here's practical advice on the key roles of team formation, modeling, campaign planning and statistical analysis, and how to make the best use of available marketing media, including direct marketing."--Jacket.

First sentence: It was a cold winter's day.

Year

1999

Language

English

Publisher

Artech House Publishers

Editions

1

Pages

338

ISBN

9781580530361

Data source: Wikidata