Wired MarketingGlenn Hardaker

Wired Marketing

Name: Wired Marketing
ISBN: 9780471496458

Glenn Hardaker, Gary Graham · 2001

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About the book

Provides a mix of strategic and technical knowledge designed primarily for students on marketing-related courses. This book focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.