Andy Sernovitz
Word of mouth marketing
Andy Sernovitz · 2006
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View on AmazonAbout the book
Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work.
Book details
- Year
- 2006
- Language
- English
- Publisher
- Kaplan Business
- Editions
- 5
- Pages
- 216
- ISBN
- 9781419593338
Data source: Wikidata
