Avinash Kapoor
Branding and sustainable competitive advantage
Avinash Kapoor, Chinmaya Kulshretha · 2012
על הספר
"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.
פרטי הספר
- שנה
- 2012
- שפה
- English
- הוצאה
- Business Science Reference
- מהדורות
- 2
- עמודים
- 294
- ISBN
- 9781613501719
מקור הנתונים: Wikidata
