Dynamics of competitive advantage and consumer perception in social marketing

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.

שנה

2014

שפה

English

סדרה

Research essentials

הוצאה

Business Science Reference, an imprint of IGI Global

מהדורות

3

עמודים

409

ISBN

9781466644304

מקור הנתונים: Wikidata