Competition, strategy and management in China

"Competition, Strategy and Management in China outlines major sources of competition and change in an exceptional business environment. It analyses the strategy developments Chinese firms have made in response to the changing role of government, the growing strength of the private sector and the entrance of multinationals." "On a deeper level, the author explores China's own changing identity as a foreign investor and economic powerhouse, providing insights on the managerial issues faced by Chinese enterprises including strategic management, international alliance management, human resource management, marketing, the protection of intellectual property rights, corporate governance and corporate social responsibility." "Competition, Strategy and Management in China is essential reading for those studying business in China or Chinese Studies at undergraduate and postgraduate level. It is also ideal for MBA students and practitioners with an interest in the Asian region."--BOOK JACKET.

שנה

2008

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

314

ISBN

9780230516953

מקור הנתונים: Wikidata