Consumer behavior knowledge for effective sports and event marketing

Values, lifestyles, and psychographics

Euromarketing and the Future

APA Handbook of Consumer Psychology

Communicating Sustainability for the Green Economy

Creating images and the psychology of marketing communication

Sports marketing and the psychology of marketing communication

Internet applications in Euromarketing

Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)

Cross-National Consumer Psychographics

Attitudes and Social Adaptation