Cross-National Consumer Psychographics

Values, lifestyles, and psychographics

Euromarketing and the Future

APA Handbook of Consumer Psychology

Communicating Sustainability for the Green Economy

Consumer behavior knowledge for effective sports and event marketing

Creating images and the psychology of marketing communication

Sports marketing and the psychology of marketing communication

Internet applications in Euromarketing

Internet Applications in Euromarketing (Journal of Euromarketing, 2) (Journal of Euromarketing, 2)

Attitudes and Social Adaptation