Key marketing concepts

This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.

שנה

1995

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

320

ISBN

9780333645635

מקור הנתונים: Wikidata