Marketing in manageable bites

This resource and reference guide is written for those wishing to understand the essentials of marketing. It can be used as both a quick primer for those new to the subject or as an aid for practising managers and those on short courses. It offers coverage of all the fundamentals. PRICE INCLUDES GST.

שנה

2000

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

320

ISBN

9780333764435

מקור הנתונים: Wikidata