Persuading People To Have Safer Sex

"This volume provides an engaging and comprehensive introduction to the psychology of AIDS preventive persuasion. Drawing on social science research, author Richard M. Perloff explains why people practice unsafe sex, suggests ways to use communication to promote safer sex attitudes, and discusses influences of AIDS prevention campaigns. As a resource for introducing students to the role that theory and research play in health communication and psychology, the volume is appropriate for use in communication, journalism, social psychology, and public health courses, and will be of value to scholars, researchers, and all who seek to understand the use of persuasion in changing behavior."--BOOK JACKET.

המשפט הראשון: When someone mentions AIDS, what comes to mind?

שנה

2000

שפה

English

הוצאה

Lawrence Erlbaum

מהדורות

10

עמודים

168

ISBN

9780805833805

מקור הנתונים: Wikidata